H.3 Select socially valid alternative behavior to be established or increased when a target behavior is to be decreased

Selecting a socially valid alternative behavior involves choosing a replacement behavior that serves the same function as the undesired behavior but is more appropriate or socially acceptable. This alternative behavior should meet the individual’s needs while reducing the occurrence of the target behavior. The behavior must be meaningful to the individual and those in their environment.

Example: A BCBA works with a child who frequently hits others to gain attention. Instead of focusing solely on decreasing the hitting, the BCBA identifies a socially valid alternative behavior: teaching the child to appropriately request attention by saying, “Can you play with me?” or raising their hand to get attention. This new behavior is more socially appropriate and serves the same function (gaining attention). The BCBA reinforces the child’s use of this alternative behavior while working to reduce hitting.